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INDUSTRIES

Almost any business benefits from evaluating their ecosystem and developing a plan to maximize its potential.  Below are just three examples of industries where our experience can be leveraged to help you succeed.

Fast Moving Consumer Goods (FMCG) Industry

FMCG items include the high volume, low margin products that are sold to individuals for their own consumption.  But the ecosystem involved in getting these consumer-packaged goods to the end customer is anything but simple.  In order to get products to the final consumer, the following ecosystem players are likely participants:

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  • Raw Material Suppliers

  • Material Processors

  • Manufacturers

  • Advertising Agencies

  • Marketers

  • Brokers

  • Logistics Companies

  • Retailer Associations

  • Retailers

  • Consumer Advocacy Groups

While not an exhaustive list, you can see the industry ecosystem is varied and complex.  At times the players are legally mandated from working with multiple partners – for example, in some cases logistics companies cannot haul competing products in the same truckload.  Our associates have decades of FMCG experience, working inside of companies that are household names, to help companies leverage the ecosystem for better efficiencies, greater revenue, and brand elevation.

Hi Tech – Software

The software industry does not share the ecosystem participants that tangible goods companies typically embrace.  There are no raw materials as such, and Production and Logistics are usually done inhouse.  The software industry ecosystem does share Advertising and Marketing participants, but then includes: 

  • Complementary software partners

  • Hardware vendors

  • System integrators

  • Resellers, and others.  

Conflicts exist between some participants, creating the concept of “frenemies". At times, these conflicts can boil over.

 

We have lived inside these ecosystems, and understand the conflicts and how they arise.  But we have also learned how to operate within these constraints, and even how to turn situations to our advantage.  Let us show you how to become the preferred partner and how to gain from transparency.

Professional Services

Professional Services firms may belong to specialized ecosystems..  Many professional services companies utilize networks daily including:

  • Law firms

  • Accountants

  • Architecture firms

  • Other professional services companies

By formally recognizing their ecosystem and investing in a plan, these companies could increase their revenue and the quality of that revenue.

Investing in your ecosystem typically involves staff time more than dollars.  Understanding where leads come from specifically, the value of repeat clients, the power of professional organizations, and doing a bit of simple marketing – all of these things are potential drivers of a healthier business.

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